City of Bradenton Announces Winter Wonderland and New Year’s Eve Celebrations

It’s that time of year again! The holiday season is here, and that means that the City of Bradenton is gearing up to kick off the holiday season with the return of a yearly favorite – Winter Wonderland, a Realize Bradenton production, followed by a New Year’s Eve Celebration hosted by Bradenton Alive – the company that brought you the recent Halloween Street Party and Pre-Thanksgiving Bash.

The free holiday festivities begin with Winter Wonderland on Saturday, December 9, 2023, from 5:00 to 8:30 p.m. on Old Main Street in Downtown Bradenton. The family-friendly event will feature festive youth performances, holiday story time, winter carnival games, food vendors, holiday shopping and a special appearance from Santa D! If you’re unable to make it out to Winter Wonderland, you can catch Mayor Santa and First Lady Claus at the Bradenton Public Market on Saturday, December 23 from 10:00 a.m. to 1:00 p.m. The pair was a big hit last year, and we are excited that they have agreed to make a return appearance.

The City will close out 2023 with Bradenton Alive New Year’s Eve Celebration on Old Main Street in Downtown Bradenton on December 31, 2023, from 8:30 p.m. to 12:30 a.m. The celebration will include live music, food trucks, merchandise vendors, activities for kids such as face painting, and FIREWORKS!

Join us for a magical holiday season in the friendly City of Bradenton.