Michael B. Jordan has found himself in a bit of hot water.
Over the weekend, the 34-year-old actor’s girlfriend Lori Harvey took to Instagram to share a bunch of photos from an apparent launch party for his new rum called J’Ouvert.
“Congratulations on the launch of your rum baby!!! I’m so proud of you!!!” Lori wrote on her Story along with a photo of Michael at the party.
Shortly after the photos were shared, people on Twitter called out Michael for the name of the brand, accusing him of cultural appropriation.
“What’s next? A free doubles with every #JouvertRum purchase?!” one Twitter user wrote. “Someone point out Michael B Jordan’s Trini roots fast for me please!!! Cuz I’m not understanding this s–t. Is it his grandma who makes the rum cakes???”
If you didn’t know, J’Ouvert is a festival that celebrates Caribbean culture. The festival is held annually in Trinidad, Tobago and Grenada during Carnival.
After catching wind of the name of Michael‘s rum, Nicki Minaj – who is Trinidadian – took to her Instagram to call on him to change the name.
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“I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive,” the 38-year-old rapper wrote on Tuesday (June 22). “but now that you are aware, change the name & continue to flourish & prosper.”
Along with her message, Nicki also re-posted the historical significance of why J’Ouvert is observed.
As of right now, Michael has not yet publicly addressed the controversy.
Originally found on Just Jared Read More
