How can a major corporation allow a young “woke” advertising executive to destroy its brand and cause billions of dollars of lost sales? It’s simple. Hire a Harvard graduate as your VP of Marketing and allow her to decide how to market your product to middle America.
Corporations across the nation are following in lockstep with the Diversity, Equity and Inclusion (DEI) mantra and making ridiculous marketing decisions. Why would intelligent corporate executives allow this to happen? Many corporate executives are terrified of being charged with being racist, bigoted, homophobic or out of touch. Such a charge in today’s world can cause you to be banished from your occupation. The result is corporations are making terrible decisions based on DEI and the executives who know better, keep quiet and watch the disaster.
This is not unusual. Throughout history we have seen examples of good people sitting idle while evil flourished. In Germany, in the 1930’s, many people realized that Hitler and his goons were leading Germany down the wrong path. Fearful of losing their jobs or their lives, most people kept silent and watched a nation march into infamy. Millions of people died as a result of their silence.
Executives at Anheuser-Busch watched in silence as Alissa Heinerscheid created a marketing campaign that included hiring Dylan Mulvaney as its spokesman. Dylan Mulvaney is a man who poses as a caricature of a woman. (A “chick” with a dick) Heinerscheid believed Bud Light had a “fratty” image that was not good for the brand.
Ironically, Heinerscheid was photographed at Harvard drinking liquor from a condom. It seems that “fratty” behavior at Harvard is acceptable because most of the students are “woke.” “Fratty” behavior in middle America is evil to Heinerscheid because middle America includes white males that own guns and enjoy football.
Trying to “expand” Bud Light’s brand, Heinerscheid hires Mulvaney who is an over the top “guy in high heels.” Anyone with an IQ of 90 could see that this experiment was not going to end well.
Executives at Anheuser-Busch knew that the Bud Light customer base was going to be revolted by the advertising campaign. These executives, however, knew that expressing hesitation about the campaign could end their careers at Anheuser-Busch. They would be characterized as transphobic so they kept silent and watched a colossal corporate train wreck.
In less than a week, Anheuser-Busch has lost 7 billion dollars in market capitalization. Hard working employees may lose their jobs in Bud Light breweries because a Harvard “woke” chick thought she knew best how to market to middle America.
Heinerscheid will fare well. She will receive awards from the liberal entertainment industry and will eventually receive a Medal of Courage from the Biden White House.
Don’t characterize me as a bigot because I recognize a stupid corporate act. I have no problem with men who want to wear dresses and high heels. Everyone has a right to express themselves as they see fit. Just don’t force the rest of us to watch their behavior while we watch our favorite football team and partake of our favorite libations.