Pete Britton is a long-time resident of Manatee County. He graduated from Manatee High School in 1978. Pete is a people person which is why his career in sales has been so successful. He enjoys connecting with people in ways that are beyond the superficial “know your customer” methods. With exception of a brief time at Northern Trust, Pete has been in the Professional Employee Organization (PEO) industry for almost the last 30 years. The PEO industry used to be called the employee leasing industry but changed its name for clarification. Pete, President of Bridgely Key Options, told the Manatee Herald, “Many people were confusing us for temporary help as employee leasing. The term professional employer does a better job of representing what the industry is all about.” His start in the PEO industry was at Staff Leasing. Staff Leasing is widely known for being responsible for the industry’s success today. Given his roots and experience in the PEO industry, in 2013, he and his partners started Bridgely Key Options, LLC.
Bridgely Key Options is an insurance agency specializing in providing solutions for small business owners using PEO and traditional insurance products. “Using all the great tools from a PEO and having the ability to supplement that with insurance products when necessary really allows us to create a solution for our customers that is cost-effective and unique to them. Companies that use a PEO grow 7-9 times faster, their turnover is 10%-14% lower, and are 50% less likely to go out of business,” explained Pete.
Bridgely Key Options works with independent brokers and agents to create a large salesforce across the state. “Brokers and agents work with us (Bridgely Key) because of the relationships we have with several PEO’s to help them with pricing and underwriting. They trust us, which is very important.”
Pete is active in the community with a variety of organizations. “I believe in giving back to the community. We regularly give to charities, organizations like the Bradenton Blue, and similar great local foundations. We can’t give to them all, but I wish we could.” As a small business advocate and solutions provider, Bridgely Key Options is active in the local chamber of commerce. “Bridgely Key’s service model is designed to support all business owners and employees. Many people think you have to be a larger employer to benefit from a PEO, but it is actually quite opposite. Employers that have 3 or more employees make great customers as they benefit from the PEO model allowing them to focus on their business and growth.”
If you would like to learn more about the small business solutions and insurance products Bridgely Key Options offers, you can call Pete at 941-896-4880 or visit their website at https://bridgely.com.
