DutchCrafters, the largest online retailer of Amish furniture and home décor and daughter company of JMX Brands, has completed the redesign of its Sarasota Showroom. It is celebrating with a grand reveal open house and store-wide sale, along with a $500 gift certificate giveaway, on May 28 and 29.

DutchCrafters partnered with Ponton Interiors to redesign its showroom experience that will become a standard as it expands to new store locations. The redesign includes an updated layout, representation of different woods and styles, visual elements and displays, and a dedicated design center.

Selling online since 2003 at www.dutchcrafters.com, DutchCrafters opened its first brick-and-mortar store in Sarasota, Fla. in 2016. With the success of the Sarasota location, DutchCrafters has since opened an outlet store in LaGrange, Ind. and plans to open its next showroom in Alpharetta, Ga. this summer.

Along with the grand reveal open house and store-wide sale, the Sarasota Showroom is extending its hours to be open on Sundays as well. The showroom will be open May 28, 9 a.m. to 6 p.m. and May 29, noon to 5 p.m. with hors d’oeuvres and a limited bar.

About JMX Brands

JMX Brands is a niche Internet retailer, selling more than 15,000 different products on a variety of websites, including its flagship Amish furniture site www.dutchcrafters.com. JMX Brands was a 2016 Florida Company to Watch, the Greater Sarasota Chamber of Commerce’s 2017 Retail Business of the Year and 2021 Medium Business of the Year, one of the 2020 Best Places to Work in Sarasota-Manatee, and named to Newsweek’s prestigious Best Online Shops for 2021. The company has earned an A+ rating from the Better Business Bureau and was listed six times as one of the fastest-growing private companies in the United States, according to Inc. Magazine’s prestigious Inc. 5,000 List.


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