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4 emotive marketing campaigns that cut through the noise

In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are still willing to spend. In fact,…

James Heywood: A GBP20 blanket uplift in Universal Credit would miss an opportunity for better targeted change

James Heywood: A GBP20 blanket uplift in Universal Credit would miss an opportunity for better targeted change

James Heywood is the Head of Welfare and Opportunity at the Centre for Policy Studies. One of the iron laws of politics is that it is very easy to give things away and extremely difficult to take them back again. That can prove a particular problem when a government has had to put in place…