Quick Bit: Adidas has been supplying the league since 2017. Several companies make sense as potential replacements.
The Adidas era in the NHL is coming to an end.
As first reported by ESPN’s Greg Wyshynski, the sports apparel company will not renew its contract with the league when the pact expires after the end of the 2023-24 season. The league has notified other companies that the rights to the jerseys are up for grabs.
“The NHL and Adidas look forward to continuing to work closely together over the next two years and to a smooth transition to the new authentic NHL uniform supplier, which will be announced by the NHL at the appropriate time,” the league said in a statement Thursday, per Sean Shapiro of The Athletic..
Adidas contract with the league began in the 2017-18 season. The company replaced Reebok, which supplied the NHL with jerseys for more than 10 years, dating to the 2005-06 season.
The speculation has begun on who will get the rights and be responsible for the next wave of sweaters.
When does Adidas’ contract with the NHL end?
Adidas’ contract with the NHL runs through the end of the 2023-24 season, meaning there are two more years left on the deal.
According to ESPN, the contract was reportedly for double the $35 million Reebok was paying the NHL annually.
What jerseys did Adidas create for the NHL?
In addition to the general home and away uniforms, Adidas has been the creator of a number of memorable jerseys in the NHL.
The most notable ones were unveiled in 2016 when the company got the rights to create the jerseys for the World Cup of Hockey. Team North America and Team Europe were two of the more popular jerseys.
Adidas also was responsible for the creation of the NHL “Reverse Retro” jerseys that the league wore during the 2020-21 season.
Those were a mixed bag across the board, but had some hits, like the Avalanche, Kings and Wild.
Which company could be the next maker of NHL jerseys?
The league has a few ways it can go with its jerseys.
One of the top options is CCM, the Canadian brand that focuses solely on hockey equipment. The company currently serves as the jersey provider for all three Canadian major junior leagues and the AHL.
Nike, which is one of the largest sports apparel brands in the world, could be in as well. The company created the hockey jerseys for the 2022 Winter Olympics in Beijing.
The NHL has had a working relationship with Fanatics since 2005. The company has created hats, headwear, replica jerseys and other apparel for the league.
Originally found on Sporting News Read More