Quick Bit: Why did David Feherty trade NBC for LIV Golf? The Sporting News has answers.

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LIV Golf pulled off another major coup last week when it secured the services of veteran broadcaster David Feherty.

Feherty, one of the most luminous personalities in the sport, had starred on NBC Golf telecasts and Golf Channel since 2015. The well-dressed analyst becomes the latest network talking head to flip to LIV Golf, further indicating the upstart brand’s interest in taking the best and brightest from what the traditional golf scene offers.

“As a storyteller, this is a one-of-a-kind opportunity to help write a new chapter in this sport’s history,” Feherty said in a statement. “LIV Golf is developing ideas and innovations that are going to grow the audience and engage the next generation of players and fans. I’m excited by the energy LIV Golf is creating and I’m eager to contribute to a world class broadcast production that has a vision towards the future.”

MORE: LIV Golf Bedminster field 2022: Full list of golfers at Trump National in New Jersey

So, why did Feherty trade NBC for LIV Golf? The Sporting News has answers.

Why did David Feherty leave NBC to join LIV Golf broadcast team?

The answer, as with nearly everything related to LIV Golf, seems to be money. LIV Golf is offering players mega prize money. Charl Schwartzel and Branden Grace, the winners of the first two LIV Golf events, netted $4 million each, the biggest paychecks in the sport’s history, according to Reuters.

Money talks in the booth, as well, it seems. Longtime Premier League broadcaster Arlo White leapt from NBC for LIV Golf in June, leaving the glitz and glamor of the Prem for a competition that proved so controversial that it couldn’t even secure an American broadcasting deal.

White entered LIV Golf with little to no golf broadcasting experience. How much is a figure like Feherty — a much-revered individual within golf circles — worth? The answer likely ends with six zeroes.

Basketball Hall of Famer Charles Barkley, an avid golf fan — and terrible golf player — is thought to be attempting to negotiate with the Greg Norman-founded league to join its broadcast team. When asked about the appeal of joining the Saudi-backed competition, Barkley was fairly blunt.

“They’re giving guys $250 million. I’d be stupid not to listen to that conversation,” he said.

Whether it’s on the course or in the booth, it seems money is the main motivator.

Who else could join the LIV Golf broadcast team?

LIV Golf’s broadcast could be getting stronger in the coming weeks and months. Longtime CBS analyst Gary McCord told Golf Digest he is in talks to join LIV Golf’s team.

“Whatever your feelings right now about LIV — and everyone has their opinions — you can’t deny it’s the biggest thing going,” McCord said.

As mentioned earlier, Barkley also appears to be vying for a deal with LIV, although his departure from TNT’s “Inside the NBA” is predicated on receiving an “astronomical” offer from the newfound golf league.

In addition to White and Feherty, the league — which broadcasts events on Youtube and Facebook — also features former players Jerry Foltz, Dom Boulet and Su-Ann Heng. Troy Mullins serves as an on-course reporter and social influencer.

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