JMX Brands, the parent company to the largest online store of Amish furniture at www.dutchcrafters.com, has hired Leslie Heller as the inaugural human resource manager. The Sarasota-based business has added over 20 full-time positions in the past year, growing to 67 full-time employees.

Heller brings a wealth of experience to the company, previously working in human resources management at Lowe’s, Gold Coast Eagle Distributing, Conway Department Stores and others.  As human resource manager, Heller works alongside CEO Jim Miller and Business Manager Doug Tuck to shape policy, develop talent, and enhance company culture.

“I view human resources as an enhancer of the human dimension of JMX Brands, good for employees and good for the company overall,” said Miller. “HR should enhance culture and engagement, strengthen our talent pipeline, encourage synergistic connections, and help to keep us working productively toward our mission.”

Heller holds a Bachelor of Science in Business Administration from DeVry University, a Master of Human Resource Management from Keller Graduate School of Management, and is a member of the Society of Human Resources Management (SHRM).


About JMX Brands

JMX Brands is a niche Internet retailer, selling more than 10,000 different products on a variety of websites, including its flagship Amish furniture site www.dutchcrafters.com. JMX Brands was a 2016 Florida Company to Watch, the Greater Sarasota Chamber of Commerce’s 2017 Retail Business of the Year and 2021 Medium Business of the Year, one of the 2020 Best Places to Work in Sarasota-Manatee, and named to Newsweek’s prestigious Best Online Shops for 2021. The company has earned an A+ rating from the Better Business Bureau and was listed six times as one of the fastest-growing private companies in the United States, according to Inc. Magazine’s prestigious Inc. 5,000 List.